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Combined frequency of categories on Instagram and Facebook.
| Category | Posts (N=820), n (%) |
| Inspiration and support | 174 (21.2) |
| Awareness | 173 (21.1) |
| Personal story | 118 (14.4) |
| Promotion | 113 (13.8) |
| Education and research | 102 (12.4) |
| Humor | 44 (5.4) |
| Other | 36 (4.4) |
| Nutrition, food, and diet | 26 (3.2) |
| Sport and lifestyle | 13 (1.6) |
| Patient requests | 12 (1.5) |
| Scientific inquiries | 9 (1.1) |
