Table 3.
Proportions exposed to MTV Down South 2 and any MTV Shuga campaign, overall and by age group
| Age group | ||||||
| 15–19 years (N=1079) | 20–24 years (N=2352) | Total (N=3431) | ||||
| n | % | n | % | n | % | |
| MTV Shuga Down South 2 (MTV DS2) | ||||||
| Ever watched MTV DS2 on TV, MTV website or YouTube | 100 | 9.3 | 138 | 5.9 | 238 | 6.9 |
| Ever listened to MTV DS2 on the radio | 29 | 2.7 | 42 | 1.8 | 71 | 2.1 |
| Read the MTV Shuga DS2 graphic novel | 140 | 13.0 | 204 | 8.7 | 344 | 10.0 |
| Watched the documentary called MTV Shuga in real life that was broadcast at the end of DS2 | 144 | 13.3 | 242 | 10.3 | 386 | 11.3 |
| Attended small group discussion facilitated by a peer educator (at a clinic, school, university, TVET or somewhere else) on DS2 anywhere | 182 | 16.9 | 331 | 14.1 | 513 | 15.0 |
| Attended a community event on DS2 anywhere | 107 | 9.9 | 185 | 7.9 | 292 | 8.5 |
| Exposure to MTV DS2: said yes to at least one of the above (primary exposure measure) | 309 | 28.6 | 518 | 22.0 | 827 | 24.1 |
| Any MTV Shuga campaign | ||||||
| Ever watched MTV Shuga: Down South 1 or 2 on TV, MTV Shuga website or YouTube | 368 | 34.1 | 666 | 28.3 | 1034 | 30.1 |
| Ever listened to MTV Shuga: Down South on the radio | 132 | 12.2 | 201 | 8.5 | 333 | 9.7 |
| Read the MTV Shuga DS2 graphic novel | 140 | 13.0 | 204 | 8.7 | 344 | 10.0 |
| Watched the documentary called MTV Shuga in real life that was broadcast at the end of DS2 | 144 | 13.3 | 242 | 10.3 | 386 | 11.3 |
| Attended small group discussion facilitated by a peer educator (at a clinic, school, university, TVET or somewhere else) on DS2 anywhere | 182 | 16.9 | 331 | 14.1 | 513 | 15.0 |
| Attended a community event on DS2 anywhere | 107 | 9.9 | 185 | 7.9 | 292 | 8.5 |
| Watched the MTV preview show called 16 and Pregnant | 329 | 30.5 | 527 | 22.4 | 856 | 24.9 |
| Watched MTV PSA spots (Public Service Announcements) short MTV videos with health messages | 215 | 19.9 | 381 | 16.2 | 596 | 17.4 |
| Watched any MTV Shuga Alone Together episodes on YouTube or the MTV Shuga website | 79 | 7.3 | 201 | 8.5 | 280 | 8.2 |
| Searched for information on HIV on the MTV Shuga website (since this was a multiple choice question, any selection of MTV Shuga website implies exposure) | 79 | 7.3 | 131 | 5.6 | 210 | 6.1 |
| Answered a polling question about an MTV Shuga: Down South episode | 110 | 10.2 | 157 | 6.7 | 267 | 7.8 |
| Ever posted any comments about an episode of MTV Shuga: Down South Season 2 | 119 | 11.0 | 175 | 7.4 | 294 | 8.6 |
| Watched/accessed/participated in any MTV Shuga videos/shows/resources (secondary exposure measure) | 539 | 50.0 | 948 | 40.3 | 1487 | 43.3 |
TVET, Technical and Vocational Education and Training.