Table 4.
Factors associated with exposure to MTV Down South 2 and any MTV Shuga campaign
| Exposure to Down South 2 | Exposure to any MTV Shuga campaign | |||||||||
| Total | Outcome | Row % outcome | Age-adjusted OR | Total | Outcome | Row % outcome | Age-adjusted OR | |||
| N | n | % | aOR | (95% CI) | N | n | % | aOR | (95% CI) | |
| Overall | 3198 | 805 | 25.2 | 3198 | 1458 | 45.6 | ||||
| Age group | ||||||||||
| 15–19 | 988 | 300 | 30.4 | 1 | 988 | 527 | 53.3 | 1 | ||
| 20–24 | 2210 | 505 | 22.9 | 0.68 | 0.57 to 0.80 | 2210 | 931 | 42.1 | 0.64 | 0.55 to 0.74 |
| Gender | ||||||||||
| Male | 1233 | 257 | 20.8 | 1 | 1233 | 455 | 36.9 | 1 | ||
| Female | 1874 | 538 | 28.7 | 1.50 | 1.27 to 1.78 | 1874 | 984 | 52.5 | 1.86 | 1.61 to 2.16 |
| Other | 91 | 10 | 11.0 | 0.42 | 0.21 to 0.82 | 91 | 19 | 20.9 | 0.39 | 0.23 to 0.66 |
| Current schooling/employment status | ||||||||||
| In school (primary/secondary) | 653 | 223 | 34.2 | 1 | 653 | 386 | 59.1 | |||
| TVET | 921 | 120 | 13.0 | 0.31 | 0.23 to 0.42 | 921 | 196 | 21.3 | 0.2 | 0.16 to 0.26 |
| University | 1094 | 369 | 33.7 | 1.06 | 0.83 to 1.35 | 1094 | 646 | 59 | 1.08 | 0.85 to 1.36 |
| Other | 428 | 78 | 18.2 | 0.47 | 0.34 to 0.65 | 428 | 191 | 44.6 | 0.61 | 0.46 to 0.8 |
| Unknown | 102 | 15 | 14.7 | 0.35 | 0.2 to 0.62 | 102 | 39 | 38.2 | 0.45 | 0.29 to 0.69 |
| Language spoken at home | ||||||||||
| English | 231 | 74 | 32.0 | 1 | 231 | 133 | 57.6 | 1 | ||
| isiXhosa | 2563 | 629 | 24.5 | 0.71 | 0.53 to 0.96 | 2563 | 1129 | 44.0 | 0.6 | 0.46 to 0.79 |
| Zulu | 216 | 65 | 30.1 | 0.89 | 0.59 to 1.33 | 216 | 116 | 53.7 | 0.83 | 0.57 to 1.21 |
| Other* | 188 | 37 | 19.7 | 0.52 | 0.33 to 0.81 | 188 | 80 | 42.6 | 0.54 | 0.36 to 0.8 |
| Urban/rural residence | ||||||||||
| Urban setting | 2741 | 686 | 25.0 | 1 | 2741 | 1232 | 44.9 | 1 | ||
| Rural setting | 255 | 81 | 31.8 | 1.37 | 1.04 to 1.81 | 255 | 152 | 59.6 | 1.78 | 1.37 to 2.32 |
| Unknown | 202 | 38 | 18.8 | 0.66 | 0.45 to 0.94 | 202 | 74 | 36.6 | 0.66 | 0.49 to 0.89 |
| Province | ||||||||||
| Eastern Cape (EC)—Mthatha | 2305 | 573 | 24.9 | 1 | 2305 | 969 | 42.0 | 1 | ||
| Eastern Cape—O.R. Tambo or other EC | 321 | 94 | 29.3 | 1.22 | 0.94 to 1.58 | 321 | 189 | 58.9 | 1.93 | 1.52 to 2.45 |
| Other provinces | 509 | 120 | 23.6 | 0.89 | 0.71 to 1.12 | 509 | 265 | 52.1 | 1.43 | 1.18 to 1.74 |
| Unknown | 63 | 18 | 28.6 | 1.18 | 0.68 to 2.06 | 63 | 35 | 55.6 | 1.68 | 1.02 to 2.79 |
| Food insecurity | ||||||||||
| Never/rarely | 1785 | 371 | 20.8 | 1 | 1785 | 735 | 41.2 | 1 | ||
| Sometimes | 1048 | 321 | 30.6 | 1.71 | 1.44 to 2.04 | 1048 | 550 | 52.5 | 1.61 | 1.38 to 1.88 |
| Often/always | 204 | 77 | 37.7 | 2.31 | 1.70 to 3.14 | 204 | 121 | 59.3 | 2.09 | 1.55 to 2.81 |
| Unknown | 161 | 36 | 22.4 | 1.05 | 0.71 to 1.56 | 161 | 52 | 32.3 | 0.65 | 0.46 to 0.91 |
| Household media assets index | ||||||||||
| Low | 1176 | 320 | 27.2 | 1 | 1176 | 570 | 48.5 | 1 | ||
| Medium | 1048 | 217 | 20.7 | 0.72 | 0.59 to 0.88 | 1048 | 439 | 41.9 | 0.79 | 0.67 to 0.94 |
| High | 974 | 268 | 27.5 | 1.03 | 0.85 to 1.25 | 974 | 449 | 46.1 | 0.92 | 0.78 to 1.09 |
| Individual media assets index | ||||||||||
| Low | 1190 | 250 | 21.0 | 1 | 1190 | 503 | 42.3 | 1 | ||
| Medium | 1218 | 341 | 28.0 | 1.50 | 1.24 to 1.81 | 1218 | 638 | 52.4 | 1.54 | 1.31 to 1.82 |
| High | 790 | 214 | 27.1 | 1.47 | 1.19 to 1.82 | 790 | 317 | 40.1 | 0.96 | 0.80 to 1.16 |
| Relationship status | ||||||||||
| Not in a relationship | 1453 | 287 | 19.8 | 1 | 1453 | 528 | 36.3 | 1 | ||
| In a relationship | 1221 | 313 | 25.6 | 1.45 | 1.21 to 1.74 | 1221 | 604 | 49.5 | 1.80 | 1.54 to 2.10 |
| Ever married/lived with someone | 96 | 24 | 25.0 | 1.45 | 0.90 to 2.35 | 96 | 45 | 46.9 | 1.68 | 1.11 to 2.56 |
| Unknown | 428 | 181 | 42.3 | 2.96 | 2.35 to 3.73 | 428 | 281 | 65.7 | 3.34 | 2.66 to 4.20 |
| Ever had sex | ||||||||||
| No | 1291 | 162 | 12.5 | 1 | 1291 | 286 | 22.2 | 1 | ||
| Yes | 1330 | 453 | 34.1 | 3.84 | 3.13 to 4.70 | 1330 | 868 | 65.3 | 7.52 | 6.28 to 9.01 |
| Prefer not to say | 172 | 12 | 7.0 | 0.48 | 0.26 to 0.89 | 172 | 27 | 15.7 | 0.57 | 0.37 to 0.89 |
| Unknown | 405 | 178 | 44.0 | 5.41 | 4.18 to 7.00 | 405 | 277 | 68.4 | 7.78 | 6.05 to 10.01 |
| Called a helpline or searched for information on HIV on the internet | ||||||||||
| No | 1667 | 296 | 17.8 | 1 | 1667 | 495 | 29.7 | 1 | 1 to 1 | |
| Yes | 1352 | 456 | 33.7 | 2.35 | 1.98 to 2.78 | 1352 | 888 | 65.7 | 4.57 | 3.91 to 5.33 |
| Unknown | 179 | 53 | 29.6 | 1.84 | 1.30 to 2.60 | 179 | 75 | 41.9 | 1.59 | 1.15 to 2.18 |
*Includes five respondents whose language was unknown
TVET, Technical and Vocational Education and Training.