Table 2.
Recruitment channels, yields, and associated costs
| Recruitment channel | Total costa | Participants recruited with method n (%) | Cost per participant recruited |
|---|---|---|---|
| Health Registry/Cancer Survivorship Cohort | $4125.00 | 8 (2.9%) | $515.63 |
| Community events and conferences (includes marketing products, brochures, exhibitor registration) | $3857.71 | 10 (3.6%) | $385.77 |
| Social media paid advertising | $1610.37 | 8 (2.9%) | $201.30 |
| Direct mailing (mailing list, printing, postage) | $4007.01 | 114 (40.7%) | $35.15 |
| Social media posts directing to recruitment website | N/A | 128 (45.7%) | N/A |
| Study referral (via clinic, listserv, word of mouth, other participants) | N/A | 8 (2.9%) | N/A |
| Email (from friend or organization) | N/A | 4 (1.4%) | N/A |
| Totalb | $13,725.09 | 280 (100%) | $49.02 |
Note: aPersonnel costs not included. bIncludes cost for recruitment website domain of $125