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. 2019 Jun 10;3(2):159–183. doi: 10.1007/s41666-019-00052-5

Table 2.

Social network comparison

Features Twitter Facebook Instagram
Active users [50] 560M 1B 150M
Text limit (characters) [51] 280 63,206 2,200
Followers’ values for the influence posts [52] $60,000 $187,500 $150,000
User ratio over the Internet users [53] Female 22% Male 15% Female 76% Male 66% Female 20% Male 15%
Application program interface (API) Twitter API [54] Facebook API [55] Instagram API [56]: recent users