Table 2.
Social network comparison
| Features | |||
|---|---|---|---|
| Active users [50] | 560M | 1B | 150M |
| Text limit (characters) [51] | 280 | 63,206 | 2,200 |
| Followers’ values for the influence posts [52] | $60,000 | $187,500 | $150,000 |
| User ratio over the Internet users [53] | Female 22% Male 15% | Female 76% Male 66% | Female 20% Male 15% |
| Application program interface (API) | Twitter API [54] | Facebook API [55] | Instagram API [56]: recent users |