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. 2022 Mar 22;24(3):e30189. doi: 10.2196/30189

Table 2.

Factors influencing the success of medical crowdfunding campaigns from the platforms.

Dimensions and factors Definitions Functions Reference
Technical



Platform audit Review of campaigns on crowdfunding platforms Reviews of campaigns by crowdfunding platforms affect donor decisions. Holmes et al [29]

Platform availability The degree to which the platform is available to users The availability of the platform affects donor incentives, and thus, campaign funding results. Aleksina et al [35]

Platform types Whether the platform is specialized or general Platforms with more extensive publicity are more popular than specialized smaller platforms. Bassani et al [8]
Aleksina et al [35]

Platform design Design elements of the platform including search engine, lists, webpage, etc Platform design determines donors’ experiences, and consequently, their donation behavior. Kenworthy [36]
Social



Total campaign number Total number of campaigns initiated in the platform With more categories and projects, more potential donors visit the platform. Aleksina et al [35]

Total fundraising amount Total money raised in the platform Higher total amounts raised on the platform represent higher recognition and acceptance of the platform. Aleksina et al [35]

Total donor number Total number of donors appears in the platform With more donors in the platform, there is a better possibility of getting funding. Aleksina et al [35]
Barcelos and Budge [32]

Partnership with traditional media Platform collaboration with traditional media to disseminate the information of its campaigns Traditional media can help medical crowdfunding campaigns get more donors. Kenworthy [36]