Table 2.
Factors influencing the success of medical crowdfunding campaigns from the platforms.
| Dimensions and factors | Definitions | Functions | Reference | ||||
| Technical |
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Platform audit | Review of campaigns on crowdfunding platforms | Reviews of campaigns by crowdfunding platforms affect donor decisions. | Holmes et al [29] | |||
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Platform availability | The degree to which the platform is available to users | The availability of the platform affects donor incentives, and thus, campaign funding results. | Aleksina et al [35] | |||
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Platform types | Whether the platform is specialized or general | Platforms with more extensive publicity are more popular than specialized smaller platforms. | Bassani et al [8] Aleksina et al [35] |
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Platform design | Design elements of the platform including search engine, lists, webpage, etc | Platform design determines donors’ experiences, and consequently, their donation behavior. | Kenworthy [36] | |||
| Social |
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Total campaign number | Total number of campaigns initiated in the platform | With more categories and projects, more potential donors visit the platform. | Aleksina et al [35] | |||
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Total fundraising amount | Total money raised in the platform | Higher total amounts raised on the platform represent higher recognition and acceptance of the platform. | Aleksina et al [35] | |||
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Total donor number | Total number of donors appears in the platform | With more donors in the platform, there is a better possibility of getting funding. | Aleksina et al [35] Barcelos and Budge [32] |
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Partnership with traditional media | Platform collaboration with traditional media to disseminate the information of its campaigns | Traditional media can help medical crowdfunding campaigns get more donors. | Kenworthy [36] | |||