Table 3. Reasons for choice of front-of-package label by study arm.
| Reasons | Magnifying glass label n = 694 | Triangular label n = 690 | ||
|---|---|---|---|---|
| Choice of ML | Choice of TL | Choice of ML | Choice of TL | |
| n (%) | ||||
| Conspicuous, salient, clearly identifiable | 24 (3.45) | 186 (26.76) | 35 (5.07) | 199 (28.84) |
| Easier to understand | 8 (1.15) | 21 (3.02) | 10 (1.44) | 37 (5.36) |
| I like it better | 4 (0.57) | 4 (0.57) | 9 (1.30) | 2 (0.28) |
| More informative | 73 (10.50) | 125 (17.98) | 93 (13.47) | 103 (14.92) |
| Wording is impactful | 1 (0.14) | 25 (3.59) | 2 (0.28) | 30 (4.34) |
| Ministry of Health | 0 (0) | 59 (8.48) | 0 (0) | 31 (4.49) |
| Symbol is impactful | 19 (2.73) | 108 (15.53) | 21 (3.04) | 92 (13.33) |
| Other | 2 (0.28) | 2 (0.28) | 5 (0.72) | 1 (0.14) |
| Do not know | 14 (2.01) | 20 (2.87) | 13 (1.88) | 7 (1.01) |
| Total | 145 (21.05) | 550 (78.95) | 188 (27.51) | 502 (72.49) |