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. Author manuscript; available in PMC: 2023 Apr 7.
Published before final editing as: Tob Control. 2021 Oct 7:tobaccocontrol-2021-056826. doi: 10.1136/tobaccocontrol-2021-056826

Table 2.

Marketing Features by Study Exposure

Commercial Feature Exposure Only n = 13 Public Health Feature Exposure Only n = 11 Commercial and Public Health Feature Exposure n = 2
n (%) n (%) n (%)
Data Collection Format
 Qualitative 1 (50%) 0 (0%) 1 (50%)
 Self-report survey 14 (56%) 10 (40%) 1 (4%)
 Eye-tracking 0 (0%) 0 (0%) 1 (100%)
 Smoking Topography 2 (100%) 0 (0%) 0 (0%)
Exposure Medium
 General 6 (35%) 10 (59%) 1 (6%)
 Counter-messaging 0 (0%) 0 (0%) 1 (100%)
 Advertisement 4 (80%) 0 (0%) 1 (20%)
 Product 3 (100%) 0 (0%) 0 (0%)
 Multiple Mediums 1 (50%) 0 (0%) 1 (50%)
Exposure Feature
 General Branding 6 (86%) 0 (0%) 1 (14%)
 Descriptor 6 (33%) 11 (61%) 1 (6%)
 Pack Color 1 (50%) 0 (0%) 1 (50%)
 Warning label 0 (0%) 0 (0%) 1 (100%)
Outcomes Measured
 Attention 0 (0%) 0 (0%) 1 (100%)
 Recall 4 (80%) 0 (0%) 1 (20%)
 Reactions 4 (40%) 5 (50%) 1 (10%)
 Attitudes/Beliefs 8 (57%) 4 (29%) 2 (14%)
 Intentions 3 (38%) 5 (63%) 0 (0%)
 Behavior 5 (100%) 0 (0%) 0 (0%)