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Main and interaction effects on purchase intention
| Tests of between-subjects effects | |||||
|---|---|---|---|---|---|
| Source | Type III Sum of squares | Degrees of freedom | Mean square | F-value | Significance |
| Product involvement | 169.159 | 1 | 169.159 | 90.246 | 0.000*** |
| Product involvement x Donation recipient specificity | 7.327 | 1 | 7.327 | 3.909 | 0.048* |
| Donation magnitude x Donation expression format | 7.702 | 1 | 7.702 | 4.109 | 0.043* |
*** = p < 0.000; ** = p < 0.01; * = p < 0.05
