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Main effects on affective attitude
| Tests of between-subjects effects | |||||
|---|---|---|---|---|---|
| Source | Type III Sum of squares | Degrees of freedom | Mean square | F-value | Significance |
| Product involvement | 27.628 | 1 | 27.628 | 21.156 | 0.000*** |
| Donation recipient specificity | 4.117 | 1 | 4.117 | 3.153 | 0.076# |
*** = p < 0.000; ** = p < 0.01; * = p < 0.05; # = p < 0.10
