Table 7.
Purchase intention scale
| Measure | Purchase intention |
|---|---|
| Part 1 | |
| Scale type | Seven-point Likert scale anchored by strongly disagree and strongly agree |
| Original five-item scale | Items adapted for this research |
| I am eager to check out the product because of this advertisement | I am eager to check out the Pritt glue stick because of this advertisement / I am eager to check out the HP laptop because of this advertisement |
| I intend to try this product | I intend to try this Pritt glue stick / I intend to try this HP laptop |
| I plan on buying this product | I plan on buying this Pritt glue stick product / I plan on buying this HP laptop product |
| I would consider purchasing this product | I would buy the Pritt glue stick featured in the advertisement / I would buy the HP laptop featured in the advertisement |
| Part 2 | |
| Original three-item scale | Items adapted for this research |
| If I were going to buy a bicycle, the probability of buying this model is | If I were going to buy glue stick, I would probably buy the Pritt featured in the advertisement / If I were going to buy a laptop, I would probably buy the HP featured in the advertisement |
| The probability that I would consider buying this bicycle is | At the price shown, I would consider buying the glue stick featured in the advertisement /At the price shown, I would consider buying the laptop featured in the advertisement |