Table 8.

Cognitive attitude toward the offer

Measure		Attitude toward the offer (cognitive)
Scale type		Seven-point semantic differential
Question posed		I think the offer presented in the advertisement:
Response options
Original items		Items adapted for this research
Negative option	Positive option	Negative option	Positive option
is negative	is positive	is negative	is positive
is bad	is good	is bad	is good
is harmful	is beneficial	is harmful	is beneficial
is foolish	is wise	is foolish	is wise
will not make a difference	will make a difference	will not make a difference	will make a difference
is negative	is positive	is negative	is positive