TABLE 3.

Fornell and Larcker’s (1981) criterion.

	CT	PBI	PEOU	PI	PITT	PUH	SAF	VEF
CT	0.853
PBI	−0.039	0.743
PEOU	0.111	0.185	0.841
PI	0.231	0.076	0.425	0.899
PITT	0.131	0.129	0.296	0.538	0.803
PUH	0.099	0.278	0.631	0.529	0.333	0.885
SAF	0.163	0.173	0.102	0.506	0.513	0.283	0.824
VEF	0.137	0.201	0.178	0.455	0.482	0.419	0.768	0.819

CT, Cost; PBI, Positive body image; PEOU, Perceived ease of use; PI, Purchase intention; PITT, Personal innovativeness toward technology; PUH, Perceived usefulness for health; SAF, Social-adjustive function; VEF, Value-expressive function.