Figure.
Predicted values of agreement with beliefs at various frequencies of exposure. For all ads, increased frequency of exposure led to increased percentage of beliefs.
| Name of Advertisement | Belief | Ad-specific frequency of exposure | Predicted agreement with beliefs (%) |
|---|---|---|---|
| Rehacked | The nicotine in vapes may hack your brain | Never | 66.0% |
| Rehacked | The nicotine in vapes may hack your brain | Rarely | 69.3% |
| Rehacked | The nicotine in vapes may hack your brain | Sometimes | 72.5% |
| Rehacked | The nicotine in vapes may hack your brain | Often | 75.5% |
| Rehacked | The nicotine in vapes may hack your brain | Very often | 78.3% |
| Rehacked | The nicotine in vapes can reprogram your brain | Never | 63.4% |
| Rehacked | The nicotine in vapes can reprogram your brain | Rarely | 66.4% |
| Rehacked | The nicotine in vapes can reprogram your brain | Sometimes | 69.3% |
| Rehacked | The nicotine in vapes can reprogram your brain | Often | 72.1% |
| Rehacked | The nicotine in vapes can reprogram your brain | Very often | 74.7% |
| Rehacked | The nicotine in vapes changes your brain | Never | 71.1% |
| Rehacked | The nicotine in vapes changes your brain | Rarely | 73.1% |
| Rehacked | The nicotine in vapes changes your brain | Sometimes | 75.0% |
| Rehacked | The nicotine in vapes changes your brain | Often | 76.8% |
| Rehacked | The nicotine in vapes changes your brain | Very often | 78.6% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Never | 62.3% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Rarely | 66.2% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Sometimes | 69.8% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Often | 73.2% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Very often | 76.4% |
| Rehacked | The nicotine in cigarettes may hack your brain | Never | 74.3% |
| Rehacked | The nicotine in cigarettes may hack your brain | Rarely | 76.8% |
| Rehacked | The nicotine in cigarettes may hack your brain | Sometimes | 79.1% |
| Rehacked | The nicotine in cigarettes may hack your brain | Often | 81.2% |
| Rehacked | The nicotine in cigarettes may hack your brain | Very often | 83.2% |
| Epidemic | Vapes contain formaldehyde | Never | 47.8% |
| Epidemic | Vapes contain formaldehyde | Rarely | 50.3% |
| Epidemic | Vapes contain formaldehyde | Sometimes | 52.7% |
| Epidemic | Vapes contain formaldehyde | Often | 55.2% |
| Epidemic | Vapes contain formaldehyde | Very often | 57.6% |
| Epidemic | Vaping can cause irreversible lung damage | Never | 71.4% |
| Epidemic | Vaping can cause irreversible lung damage | Rarely | 74.4% |
| Epidemic | Vaping can cause irreversible lung damage | Sometimes | 77.1% |
| Epidemic | Vaping can cause irreversible lung damage | Often | 79.7% |
| Epidemic | Vaping can cause irreversible lung damage | Very often | 82.1% |
| Epidemic | Vaping is an epidemic | Never | 62.0% |
| Epidemic | Vaping is an epidemic | Rarely | 65.7% |
| Epidemic | Vaping is an epidemic | Sometimes | 69.2% |
| Epidemic | Vaping is an epidemic | Often | 72.4% |
| Epidemic | Vaping is an epidemic | Very often | 75.5% |
| Little Lungs | If I smoke, I will have small lungs | Never | 73.2% |
| Little Lungs | If I smoke, I will have small lungs | Rarely | 76.2% |
| Little Lungs | If I smoke, I will have small lungs | Sometimes | 78.9% |
| Little Lungs | If I smoke, I will have small lungs | Often | 81.4% |
| Little Lungs | If I smoke, I will have small lungs | Very often | 83.7% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Never | 80.5% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Rarely | 82.7% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Sometimes | 84.7% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Often | 86.5% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Very often | 88.1% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Never | 83.5% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Rarely | 85.0% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Sometimes | 86.4% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Often | 87.7% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Very often | 89.0% |
| Gift | If I smoke, I will have yellow, stained teeth | Never | 85.2% |
| Gift | If I smoke, I will have yellow, stained teeth | Rarely | 86.6% |
| Gift | If I smoke, I will have yellow, stained teeth | Sometimes | 87.8% |
| Gift | If I smoke, I will have yellow, stained teeth | Often | 88.9% |
| Gift | If I smoke, I will have yellow, stained teeth | Very often | 90.0% |
| Gift | If I smoke, I will develop gum disease | Never | 82.5% |
| Gift | If I smoke, I will develop gum disease | Rarely | 83.8% |
| Gift | If I smoke, I will develop gum disease | Sometimes | 85.0% |
| Gift | If I smoke, I will develop gum disease | Often | 86.2% |
| Gift | If I smoke, I will develop gum disease | Very often | 87.3% |
| Gift | If I smoke, I will lose my teeth | Never | 75.8% |
| Gift | If I smoke, I will lose my teeth | Rarely | 77.7% |
| Gift | If I smoke, I will lose my teeth | Sometimes | 79.6% |
| Gift | If I smoke, I will lose my teeth | Often | 81.3% |
| Gift | If I smoke, I will lose my teeth | Very often | 82.9% |
