Table 3.
Experiment 1 engagement results from optimizely.
| Pre-study team contact | Post-study team contact | |||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
||||||
| Version | Visitors, N (%) | N clicks on Pagea | N completed online interest form (%) | OR of completing the form (95% CI) | N completed SV (%) | OR of completing SV (95% CI) | N randomized (%) | OR of completing randomization (95% CI) |
|
| ||||||||
| Original | 814 (31.2) | 546 | 137 (16.8) | Reference | 59 (7.2) | Reference | 16 (2.0) | Reference |
| Version A | 920 (35.3) | 600 | 118 (12.8) | 0.73 (0.56–0.95) | 52 (5.7) | 0.77 (0.52–1.13) | 17 (1.8) | 0.94 (0.47–1.87) |
| Version B | 871 (33.4) | 562 | 141 (16.2) | 0.95 (0.74–1.23) | 54 (6.2) | 0.85 (0.58–1.24) | 18 (2.1) | 1.05 (0.53–2.08) |
a
Counted each time a web-user clicked somewhere on the webpage; OR = Odds Ratio; CI = Confidence Interval; SV = Screening Visit.