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. 2022 Apr 11;17(4):e0266800. doi: 10.1371/journal.pone.0266800

Table 1. Summary of guiding principles for developing risk assessment communications derived from the literature review.

Guiding Principles for Risk Assessment Communications
  • Profile development process
    • Involve different target groups and adapt prototype designs to focus on lay understanding.
  • Presentation and communication of risk assessment criteria
    • Adapt the layout, structure, and design of texts to ensure readability for less educated groups (e.g., using a question-answer format, clear structure of texts, use of examples, color design; [15]).
    • Where possible, quantify or categorize risks and use numbers to communicate the magnitude of risks. A recommendation against using verbal labels unless accompanied by numbers was advised, as verbal labels are interpreted inconsistently [15, 28, 29, 32].
    • Define a clear reference class when reporting numbers (e.g., frequencies or percentages; [15, 27, 29, 32]).
    • Provide probability and severity information separately for each concrete health impairment.
    • Consistent with recommendations on communicating scientific uncertainty, include the quality of evidence despite few studies on how best to represent this information. As a first step, communicate non-quantifiable uncertainty as a predefined categorization of uncertainty (e.g., low, medium, high), otherwise as a qualifying verbal statement based on an evaluation of aspects including study limitations, consistency of results, indirectness of evidence, imprecision, and reporting bias [33, 34].
    • Add a description of specific actions that would reduce the risk for consumers.
  • Criteria lacking evidence base
    • Dose-response thresholds: no studies on how to best communicate these could be identified. Ideas were generated within the research team (e.g., depicting a thermometer, a curve, colour gradients, etc.).
    • Use of analogies for communicating about complex concepts