TABLE 6.

Results of SEM.

Effects	Direct effects	Indirect effects	Total effects
H1: Initiation → Relationship Quality	0.285***		0.29
H2: Response Speed → Relationship Quality	0.273***		0.27
H3: Compensation → Relationship Quality	0.078		0.08
H4: Relationship Quality → Customer Loyalty	0.209***		0.21
H5: Initiation → Customer Loyalty	0.104	0.02	0.23
H6: Response Speed → Customer Loyalty	0.273***	0.09	0.32
H7: Compensation → Customer Loyalty	0.338***	0.10	0.44

***p < 0.001.

Model fit indices: n = 301, χ2 = 589.863, df = 329, CFI = 0.981, GFI = 0.884, NFI = 0.906, and RMSEA = 0.0452.