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. 2022 Apr 5;9:856491. doi: 10.3389/fnut.2022.856491

Table 5.

Willingness to pay for gene-edited meat with different beneficial features across attitudinal groups.

1Willingness to pay (£) for gene-edited meat products Attitudinal group
Anti-gene-editing, Kingdom indifferent (n = 125) Anti-gene-editing, Kingdom different (n = 168) Moderate (n = 307) Pro-gene-editing (n = 88) All (n = 688)
Without special features −2.10ab ± 1.6 −2.05a ± 1.28 −0.72b ± 1.13 −0.14c ± 0.46 −0.69 ± 1.14
From animal with increased disease resistance −0.87a ± 2.17 −0.19ab ± 1.63 0.49ab ± 0.99 0.73b ± 0.6 0.43 ± 1.11
From animal with lowered GHG emission −1.08ab ± 1.94 −0.89a ± 1.81 0.35bc ± 1.03 0.59c ± 0.62 0.25 ± 1.18
With increased Omega3 content −1.0abc ± 2.16 −0.72a ± 1.69 0.27b ± 1.1 0.54c ± 0.69 0.22 ± 1.19
1

Average and SD willingness to pay among those respondents willing to consume gene-edited meat. Negative values refer to discount required by consumers in order to purchase.

a−c

Different letters indicate statistically significant differences between consumer groups, calculated according to Pairwise t-test variance (P < 0.05).