Table 5.
Willingness to pay for gene-edited meat with different beneficial features across attitudinal groups.
| 1Willingness to pay (£) for gene-edited meat products | Attitudinal group | ||||
|---|---|---|---|---|---|
| Anti-gene-editing, Kingdom indifferent (n = 125) | Anti-gene-editing, Kingdom different (n = 168) | Moderate (n = 307) | Pro-gene-editing (n = 88) | All (n = 688) | |
| Without special features | −2.10ab ± 1.6 | −2.05a ± 1.28 | −0.72b ± 1.13 | −0.14c ± 0.46 | −0.69 ± 1.14 |
| From animal with increased disease resistance | −0.87a ± 2.17 | −0.19ab ± 1.63 | 0.49ab ± 0.99 | 0.73b ± 0.6 | 0.43 ± 1.11 |
| From animal with lowered GHG emission | −1.08ab ± 1.94 | −0.89a ± 1.81 | 0.35bc ± 1.03 | 0.59c ± 0.62 | 0.25 ± 1.18 |
| With increased Omega3 content | −1.0abc ± 2.16 | −0.72a ± 1.69 | 0.27b ± 1.1 | 0.54c ± 0.69 | 0.22 ± 1.19 |
Average and SD willingness to pay among those respondents willing to consume gene-edited meat. Negative values refer to discount required by consumers in order to purchase.
Different letters indicate statistically significant differences between consumer groups, calculated according to Pairwise t-test variance (P < 0.05).