Table 2.

Quality Criteria and Factor Loadings

Constructs	Items	Loadings	Cronbach's Alpha	Composite Reliability	AVE	VIF
Actual Use	AU1	0.850	0.868	0.909	0.715	2.154
	AU2	0.870				2.234
	AU3	0.855				2.178
	AU4	0.807				1.880
Perceived Autonomy	AUT1	0.876	0.737	0.883	0.791	2.616
	AUT3	0.903				2.242
Behavioral Intention	BI1	0.933	0.935	0.958	0.885	2.268
	BI2	0.943				2.425
	BI3	0.945				2.635
Perceived Competence	COMP1	0.901	0.881	0.926	0.807	2.817
	COMP2	0.889				2.240
	COMP3	0.906				1.703
Effort Expectancy	EE1	0.861	0.611	0.837	0.719	2.107
	EE2	0.835				2.240
Facilitating Condition	FC1	0.788	0.848	0.898	0.688	1.754
	FC2	0.854				1.237
	FC3	0.862				1.082
	FC4	0.810				1.223
Hedonic Motivation	HM1	0.924	0.930	0.955	0.877	2.650
	HM2	0.942				2.654
	HM3	0.943				2.326
Habit	Habit 1	0.879	0.902	0.931	0.773	2.030
	Habit 2	0.876				1.684
	Habit 3	0.855				1.973
	Habit 4	0.905				1.760
Performance Expectancy	PE1	0.890	0.915	0.940	0.797	1.744
	PE2	0.909				1.516
	PE3	0.875				1.516
	PE4	0.898				2.449
Personality Trait	PT1	0.787	0.828	0.886	0.660	2.395
	PT3	0.847				2.499
	PT5	0.803				2.897
	PT7	0.810				1.417
Price Value	PV1	0.775	0.797	0.879	0.708	2.568
	PV2	0.851				1.081
	PV3	0.893				2.840
Perceived Relatedness	REL1	0.907	0.892	0.933	0.823	1.309
	REL2	0.928				2.279
	REL3	0.886				1.566