Table 4.
Exploratory Factor Analysis of Tourists’ expectation (n = 491).
| Tourists’ Expectations and Associated Items | Loading | |
|---|---|---|
| Smart Care: Eigenvalue = 9.89; Variance Explained = 35% | ||
| SC1: Chatbot or virtual assistant for tourist information. | 0.849 | 0.663 |
| SC2: A.I. and local sensors to ensure management of crowds. | 0.814 | 0.680 |
| SC3: Mobility tracing apps. | 0.758 | 0.593 |
| SC4: Mobile application to identify COVID-19-free leisure services. | 0.723 | 0.562 |
| SC5: Biometrics (touchless) for identity control in leisure services. | 0.720 | 0.507 |
| SC6: Humanoid robots ultraviolet light for disinfection in leisure services. | 0.697 | 0.472 |
| SC7: App to know nearby medical offices, hospitals, and pharmacies. | 0.680 | 0.576 |
| Pricing Strategy: Eigenvalue = 2.47; Variance Explained = 7.65% | ||
| PS1: Discount in leisure services offered by the destination. | 0.943 | 0.783 |
| PS2: Discounts on luxury leisure services. | 0.833 | 0.676 |
| PS3: Special offers in hotels, attractions and restaurants at the destination. | 0.728 | 0.593 |
| PS4: A value for money that guarantees an exclusive service. | 0.711 | 0.581 |
| PS5: Low prices in general for leisure services. | 0.648 | 0.486 |
| Safety: Eigenvalue = 2.19; Variance Explained = 6.79% | ||
| SF1: Hygiene standards in tourist activities. | 0.867 | 0.692 |
| SF2: Biosecurity protocols in leisure services. | 0.818 | 0.709 |
| SF3: Hospital care following international criteria. | 0.810 | 0.629 |
| SF4: Detection and measurement of body temperature in tourism settings. | 0.714 | 0.561 |
| SF5: Medical insurance for hospital care. | 0.662 | 0.457 |
| Comfort: Eigenvalue = 1.82; Variance Explained = 5.32% | ||
| CO1: Disinfection and sterilization of public spaces (smell of cleanliness). | 0.937 | 0.728 |
| CO2: Welcome host protocol that makes the visitor feel safe. | 0.783 | 0.591 |
| CO3: Small groups of people in tourist activities. | 0.712 | 0.559 |
| CO4: COVID-19-free certification in leisure services. | 0.579 | 0.459 |
| CO5: Short itineraries (short-term tourist activities). | 0.390 | 0.298 |
| Social Distancing: Eigenvalue = 1.30; Variance Explained = 3.35% | ||
| SD1: Social distancing in leisure services. | 0.980 | 0.782 |
| SD2: Physical distancing in tourist activities. | 0.787 | 0.645 |
| SD3: Spaciousness in the tourist infrastructure (boardwalk, beach, trails, etc.) | 0.715 | 0.573 |
| SD4: Outdoor activities attractions. | 0.499 | 0.420 |
| SD5: Limited amount of co-presence of tourists in attractions and leisure service. | 0.451 | 0.437 |
| KMO = 0.916 | ||
| Chi squared = 613,471; df = 204; p < 0.001 | ||
| = 7813,523; df = 351; p < 0.001 | ||
| Overall Cronbach’s Alpha (α): 0.930 |
The : value is the commonality of each. A 5-point Likert-type scale from 1 = strongly disagree to 5 = strongly agree.