Table 3.

Construct correlations, square roots of AVE (in italic) and HTMT values

	ATT	BI	K	PBC	PSQ	SAT	SN
ATT	0.837	0.851	0.451	0.702	0.535	0.725	0.713
BI	0.775	0.906	0.428	0.744	0.578	0.720	0.727
K	0.413	0.399	0.894	0.477	0.402	0.367	0.462
PBC	0.599	0.645	0.433	0.718	0.610	0.593	0.687
PSQ	0.475	0.526	0.366	0.514	0.840	0.535	0.558
SAT	0.663	0.673	0.344	0.514	0.492	0.920	0.567
SN	0.632	0.657	0.408	0.578	0.490	0.514	0.830

ATT Attitude, BI Behavioral intention, K Knowledge, PBC Perceived behavioral control, PSQ Perceived service quality, SAT Satisfaction, SN Subjective norms