Table 4.

Results of the direct effects of structural model

Hypothesis	Path relations	β	t values	p-values	Decision
H1	SN ➔ ATT	0.408	9.226	<  0.01	Supported
H2	SN ➔ BI	0.175	4.128	<  0.01	Supported
H3	PBC ➔ ATT	0.313	6.360	<  0.01	Supported
H4	PBC ➔ BI	0.168	4.132	<  0.01	Supported
H5	ATT ➔ BI	0.398	7.718	<  0.01	Supported
H8	K ➔ ATT	0.117	2.249	<  0.05	Supported
H9	K ➔ BI	0.000	0.004	0.997	Not supported
H11	PSQ ➔ BI	0.068	1.705	0.088	Not supported
H12	PSQ ➔ SAT	0.487	9.379	<  0.01	Supported
H13	SAT ➔ BI	0.201	4.146	<  0.01	Supported

ATT Attitude, BI Behavioral intention, K Knowledge, PBC Perceived behavioral control, PSQ Perceived service quality, SAT Satisfaction, SN Subjective norms