Table 9.
Ordinal logistic regression on factors influencing respondents’ willingness to travel domestically in the upcoming half-year.
Factors | Travel within the province of residence |
Travel outside the province of residence |
||||
---|---|---|---|---|---|---|
Odds Ratio | p-value | Odds Ratio | p-value | |||
Attitude and motivation towards travel (relaxation functionality) | 0.545 | 1.725 | <0.001*** | 0.413 | 1.511 | <0.001*** |
Attitude and motivation towards travel (social functionality) | −0.009 | 0.991 | 0.908 | 0.118 | 1.125 | 0.143 |
Social norm towards travel | 0.161 | 1.175 | 0.018* | 0.225 | 1.253 | <0.001*** |
Perceived behavior control towards travel | 0.104 | 1.110 | 0.096 | 0.113 | 1.120 | 0.061 |
Charitable attitude toward travel | 0.083 | 1.087 | 0.242 | 0.001 | 1.001 | 0.989 |
Attitude towards COVID-19 measures | −0.168 | 0.845 | 0.002** | −0.017 | 0.983 | 0.750 |
Attitude towards the promotion strategies | 0.138 | 1.148 | 0.049* | 0.212 | 1.236 | 0.001** |
Perceived risk on sporadic cases | −0.013 | 0.987 | 0.869 | −0.220 | 0.803 | 0.005** |
Perceived risk on imported cases | 0.073 | 1.075 | 0.419 | 0.000 | 1.000 | 0.996 |
Perceived risk on winter outbreak | 0.036 | 1.037 | 0.694 | −0.087 | 0.917 | 0.344 |
Trust towards visitor management via flow restriction | 0.028 | 1.028 | 0.765 | 0.044 | 1.045 | 0.635 |
Trust towards visitor management via the reservation system | 0.158 | 1.172 | 0.096 | 0.001 | 1.001 | 0.993 |
Trust towards COVID-19 control and tourism in China | 0.199 | 1.220 | 0.018* | 0.263 | 1.300 | 0.002** |
Trust towards vaccine development and vaccination in China | 0.154 | 1.166 | 0.107 | −0.143 | 0.867 | 0.128 |
Trust towards the effectiveness of the vaccine to control the COVID-19 in China | −0.059 | 0.943 | 0.523 | 0.029 | 1.029 | 0.752 |
Gender | 0.072 | 1.074 | 0.494 | −0.250 | 0.779 | 0.015* |
Education | 0.189 | 1.208 | 0.004** | 0.159 | 1.172 | 0.012* |
Age | −0.025 | 0.975 | 0.674 | −0.277 | 0.758 | <0.001*** |
Household income | 0.071 | 1.073 | 0.027* | 0.144 | 1.155 | <0.001*** |
Change in income due to COVID-19 | −0.107 | 0.898 | 0.114 | −0.069 | 0.934 | 0.296 |