TABLE 3.

Variable’s reliabilities and convergent validity.

Variables	Items code	λ	CR	AVE
Interactivity (INT), (Time-1)	INT1–INT3	0.917–0.951	0.957	0.882
Informativeness (INF), (Time-1)	INF1–INF3	0.810–0.924	0.902	0.755
Personalisation (PER), (Time-1)	PER1–PER3	0.848–0.930	0.924	0.803
Trendiness (TRE), (Time-1)	TRE1–TRE3	0.880–0.946	0.943	0.846
Word-of-mouth (WOM), (Time-1)	WOM1–WOM3	0.942–0.949	0.960	0.889
Social media information search (SMIS), (Time-1)	SMIS1–SMIS3	0.854–0.909	0.919	0.791
Engagement intention (EI), (Time-1)	EI1–EI4	0.825–0.885	0.923	0.750
Social media sales intensity (SMSI), (Time-1)	SMSI1–SMSI8	0.839–0.930	0.954	0.777
Consumption behaviour (COB), (Time-2)	COB1–COB4	0.610–0.851	0.830	0.553
Contribution behaviour (CTB), (Time-2)	CTB1–CTB4	0.835–0.913	0.922	0.748
Creation behaviour (CRB), (Time-2)	CRB1–CRB4	0.857–0.922	0.939	0.795

All factor loadings are significant at (p < 0.001), N = 396; λ, factor loadings. AVE, average variance extracted; CR, composite reliabilities.