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Effect of perceived experience as a moderating variable*
| Effect | PEXP LOW (n = 123) | PEXP HIGH (n = 188) | ||||||
|---|---|---|---|---|---|---|---|---|
| BETA | S.E | p | BETA | S.E | p | t-Student | Differences | |
| H8: WOM- > INTN | .191 | .111 | .032 | .576 | .065 | .000 | − 4.27 | Yes |
*Chin (2000) developed a multi-group analysis according to the following formulation
