Table 1.

Development history of “Internet + Tourism”.

Stage	Development path
August 2015	The state council promulgated and implemented “several opinions on promoting tourism investment and consumption”, which for the first time improved the construction and development of “internet + tourism”, and promoted the cross-industry integrated development of “internet + tourism”
September 2015	The National Tourism Administration promulgated the “notice on the implementation of the “tourism + internet” action plan”, which systematically explained the specific requirements and procedures of the “tourism + internet” action plan
July 2016	The “thirteenth five-year National Tourism Informatization Plan” puts forward the development goals of the “four modernizations” of the tourism industry: Information service integration, marketing precision, industrial operation data, and industry management intelligence, and further explains the integrated development of the internet and the tourism industry
December 2016	The “thirteenth five-year tourism development plan” proposes to continuously strengthen the internet + tourism innovation and entrepreneurship action plan, promote technological innovation, and create a new engine for industrial development