Table 6.

Results of a binary logistic regression analysis predicting consumption of plant-based meat alternatives (N = 814).

	B a	SE B	OR	B b	SE B	OR
Diet
Vegetarian	2.008	0.414	7.445***	0.248	0.565	1.282
Flexitarian	0.459	0.386	1.582	0.189	0.442	1.208
Regular meat-eater	0.456	0.363	1.582	0.372	0.405	1.450
High meat-eater (reference)
Gender
Male	−0.668	0.288	0.513*	−0.336	0.335	0.715
Female (reference)
Age (years, continuous)	−0.029	0.010	0.971**	−0.037	0.012	0.963**
Education
Low	−0.797	0.367	0.451*	−0.108	0.433	0.897
Middle	−0.278	0.298	0.757	0.405	0.348	1.499
High (reference)
Attitudinal and behavioral variables (factors, continuous)				0.376	0.163	1.457*
Infrequent cooking/prepared ingredients
Frequent cooking/fresh ingredients				−0.227	0.176	0.797
Meat attachment				−1.191	0.204	0.304***
Food innovativeness				0.475	0.168	1.608**
Dietary guidelines				0.416	0.194	1.515*
Sustainable food choice motives				−0.406	0.193	0.666*
Organic food stores				0.562	0.155	1.753***
Nagelkerke R square (%)	19.0			42.0

Significant predictors are displayed in bold font.

B, Beta coefficient; SE, Standard Error; OR, Odds Ratio.

^a Adjusted for gender, age, and education.

^b Adjusted for gender, age, education, attitudinal and behavioral variables.

^* p < 0.05;

^** p < 0.01;

^***p < 0.001.