Table 6.
Survey responses to PB dairy alternative questions
| Variable | n | % |
|---|---|---|
| Consumer reasons a | ||
| Nutrition and health concerns | 324 | 85.0 |
| Animal welfare concerns | 244 | 64.9 |
| Environmental concerns | 194 | 50.9 |
| Dairy allergy or intolerance | 314 | 82.4 |
| Food safety concerns | 32 | 8.4 |
| Hormone and/or antibiotic concerns | 205 | 53.8 |
| Taste | 131 | 34.4 |
| Other | 25 | 6.6 |
| Nutritionally superior products | ||
| Dairy products | 122 | 32.8 |
| PB products | 53 | 14.2 |
| Neither or unsure | 197 | 53.0 |
| Consumers understand nutritional differences | ||
| Yes | 23 | 6.8 |
| No | 260 | 77.2 |
| Unsure | 54 | 16.0 |
| PB labels affect consumer understanding | ||
| Yes | 225 | 65.4 |
| No | 70 | 20.3 |
| Unsure | 49 | 14.2 |
| Allow dairy terms on PB labels | ||
| Yes | 136 | 39.7 |
| No | 125 | 36.4 |
| Unsure | 82 | 23.9 |
Consumer reason n = 381; Nutritionally superior product n = 372; Consumer understanding n = 337; PB label effect n = 344; Allow dairy terms in PB labeling n = 343
a Reflects frequency of respondents who selected this reason. Selecting more than one reason was possible