Table 3.
Confirmatory factory analysis (CFA) results.
| Factor/item | Mean score | SD | Standardized factor loading | AVE |
|---|---|---|---|---|
| Intentions | 0.556 | |||
| I will attend my esports team's games in the future. | 2.25 | 1.230 | 0.755 | |
| I will buy merchandise of my esports team in the future. | 2.79 | 1.258 | 0.769 | |
| I will read stories in the media about my esports team in the future. | 2.92 | 1.266 | 0.712 | |
| Management cooperation | 0.665 | |||
| I try to work cooperatively with my esports team. | 2.26 | 1.200 | 0.853 | |
| I do things to make my esports team's event management easier. | 2.07 | 1.251 | 0.786 | |
| The employees of my esports team get my full cooperation. | 2.67 | 1.271 | 0.806 | |
| Emotional engagement | 0.769 | |||
| Watching games of my esports team makes me happy. | 2.84 | 1.247 | 0.901 | |
| Watching games of my esports team gives me pleasure. | 3.01 | 1.252 | 0.858 | |
| I feel good when I watch games of my esports team. | 2.86 | 1.238 | 0.872 | |
| Knowledge generation | 0.772 | |||
| I regularly track the statistics of specific esports players. | 2.54 | 1.279 | 0.846 | |
| I usually know my esports team's win/loss record. | 2.42 | 1.253 | 0.869 | |
| I read my esports team's scores and statistics regularly. | 2.47 | 1.263 | 0.919 | |
| Socialization | 0.631 | |||
| Interacting with other fans online is a very important part of watching games of my esports team. | 2.67 | 1.246 | 0.751 | |
| I like to talk to other people during the games of my team. | 2.61 | 1.260 | 0.842 | |
| Games are great opportunities to socialize with other people. | 2.75 | 1.258 | 0.788 | |
| Word of mouth | 0.733 | |||
| I often interact with other fans to talk about issues related to my esports team. | 2.73 | 1.238 | 0.805 | |
| I often advise other fans on how to support my esports team. | 2.80 | 1.271 | 0.870 | |
| I spend time on social media sharing information with other fans of my esports team. | 2.67 | 1.281 | 0.891 |
AVE, Average variance explained; SD, standard deviation.