Table 4.

Correlation matrix (CFA).

	AVE	I	MC	EE	KG	S	WOM
Intentions (I)	0.56	1.00	0.37	0.46	0.37	0.28	0.44
Management cooperation (MC)	0.67	0.61	1.00	0.26	0.21	0.11	0.25
Emotional engagement (EE)	0.77	0.68	0.51	1.00	0.12	0.16	0.22
Knowledge generation (KG)	0.77	0.61	0.46	0.35	1.00	0.10	0.16
Socialization (S)	0.59	0.53	0.34	0.40	0.31	1.00	0.23
Word of mouth (WOM)	0.73	0.66	0.50	0.47	0.40	0.48	1.00

Below the values in bold are correlation estimates. Above the values in bold are squared correlation estimates.