TABLE 3.

Means, standard deviation, and correlations.

Variable	M	SD	1	2	3	4	5	6	7	8	9	10	11
(1). Tourism development behavior	3.984	0.749	0.813
(2). Social media usage	4.703	1.223	0.229	0.811
(3). Overall attitude	3.471	0.826	0.248	0.358	0.773
(4). Community resource concerns	2.616	1.013	−0.237	−0.516	−0.313	0.752
(5). Community development	3.919	0.810	0.147	0.046	0.182	−0.010	0.761
(6). Community satisfaction	3.576	0.796	0.161	0.152	0.275	−0.147	−0.080	0.811
(7). Income	NA	NA	−0.003	−0.089	−0.148	0.124	0.028	−0.015	NA
(8). Occupation	NA	NA	−0.107	0.081	0.045	−0.046	0.054	0.024	−0.463	NA
(9). Education	NA	NA	−0.037	−0.043	0.081	0.098	−0.085	0.036	0.001	−0.082	NA
(10). Age	NA	NA	0.011	0.126	−0.021	−0.104	0.065	0.101	−0.303	0.248	−0.432	NA
(11). Gender	NA	NA	−0.072	0.141	0.130	−0.165	−0.121	0.048	−0.285	0.246	−0.0164	0.186	NA

M, Mean; SD, standard deviation. Diagonal elements are AVE square root.