Adaptation in consumers' buying behaviour	Min. score	Max. score	Mean	SD
Creation of new demand for products relating to health and hygiene
(1) Very low (2) Low (3) Moderate (4) High (5) Very High
Liquid hand wash	1	5	4.13	0.98
Hand sanitizer	1	5	4.31	0.93
Masks	1	5	4.42	0.87
Gloves a	1	5	3.10	1.39
Immunity booster supplements a	1	5	3.13	1.41
(Vitamin C, Zinc, Ayurveda formulations etc.)
Creation of new demand for products relating to wellness and entertainment
(1) Never (2) Rarely (3) Sometimes (4) Often (5) Always
Herbal products for external use	1	5	2.55	1.29
Subscription to Art of living lessons	1	5	1.80	1.12
Subscription to Yoga channels	1	5	1.98	1.20
Subscription to Fitness channels	1	5	2.12	1.32
Subscription Web‐series channels a	1	5	2.77	1.59
Substitution due to affordability
(1) Very low (2) Low (3) Moderate (5) High (5) Very high
Substitution of Expensive staple food (Rice, Ata, Pulses, sugar, salt, edible oil, spices etc.) with the Inexpensive staple food	1	5	2.22	1.09
Substitution of Expensive Fast‐moving consumer goods (FMCG) (Soap, detergent, shampoo, toothpaste, disinfectants etc.) with the Inexpensive FMCG	1	5	2.28	1.10
Substitution of Expensive Packaged food (Noodles, pasta, pizza base, bread, canned soups, Tomato sauce, Frozen food, oats, soft drinks, biscuits etc.) with the Inexpensive one	1	5	2.22	1.17
Substitution due to awareness towards health
(1) Very low (2) Low (3) Moderate (5) High (5) Very high
Substitution of Conventional staple food (Rice, Ata, Pulses, sugar, salt, edible oil, spices etc.) with the Healthy staple food	1	5	2.84	1.20
Substitution of Conventional FMCG (Soap, detergent, shampoo, toothpaste, disinfectants etc.) with the Organic (Non‐toxic) FMCG	1	5	2.82	1.22
Substitution of Conventional Packaged food (Noodles, pasta, pizza base, bread, canned soups, Tomato sauce, Frozen food, oats, soft drinks, biscuits etc.) with the Healthy one	1	5	2.90	1.32

^a The items have been dropped while carrying out Confirmatory factor analysis (CFA).