Table 3. Multiple Response Table of Findings Related to IGP.
| Characteristic | Findings | No. of centers | Remarks/examples |
| Criteria for selecting an activity | Market demand and sales value | 11 | Two centers made jute products due to demand that arose from the local ban on single-use plastics |
| Ease of doing for clients | 5 | Making paper envelopes and covers | |
| Interest, abilities, and experience of clients | 5 | Female clients took up cooking- and tailoring-related activities | |
| Availability of resources | 3 | Horticulture and animal husbandry in rural areas | |
| Meet the center’s requirements | 1 | Tailoring unit made dresses for clinical staff | |
| To cater to the needs of clients | 1 | Canteen in a residential center for meeting the daily care needs of clients | |
| Procurement of raw materials | Weekly | 3 | Centers running cafe or bakery procured perishable raw materials (milk, vegetables, etc.) regularly |
| Monthly | 2 | Nonperishable raw materials such as textiles for bags and fur for soft toys | |
| Bulk | 4 | When raw materials are not available nearby (like jute), they were procured in bulk | |
| Need-based | 7 | Cater to orders (file covers for a conference, plates and bowls for an event) | |
| Strategy of pricing | Based on market rates | 5 | When the same product was available in the market, the centers priced it lower than the market rates to generate good sales |
| Based on production-related variables (input cost, labor cost, indirect costs) | 8 | Pricing a jute file cover: cost of raw materials = ₹70, stitching charge = ₹20, indirect costs = ₹45, sales price = ₹135 |
|
| Mechanism of sales | Fixed buyers | 5 | Some centers had regular customers for their products like a hospital, shops, and companies |
| Sales-stall during events | 9 | Stalls during events organized in schools, colleges, apartments, and companies | |
| Order-based | 8 | Some centers received orders for gifts from companies or jewelry shops during the festive season, for their employees/customers | |
| In-house sales | 8 | Among the eight centers that had in-house sales,
five had dedicated sales counter. This included cafeterias (selling beverages, snacks, and meals), petty shops stocking the products, and mobile shop carts selling household-need items |
|
| Advertisement and Marketing | Personal contacts and word of mouth | 6 | Some centers did not use any other marketing strategy apart from this |
| Social media | 2 | Advertisements circulated in social media platforms (Facebook and WhatsApp) | |
| Partner organizations | 4 | Some centers partnered with other organizations for advertisement and marketing. One center had a trade brand. | |
| Website | 1 | One center was developing a website for online advertisement and sales | |
| Accounting | Administration/Accounts department | 11 | Existing dedicated departments or administrative offices handled the financial matters of IGP |
| Accountant | 2 | Accountants were hired to maintain IGP financial records | |
| Funding | Self-funding | 11 | Funds from the center’s accounts |
| Government schemes | 1 | The center was registered under the National Trust Act (1999) and received funds | |
| Corporate Social Responsibility (CSR) funds | 2 | Equipment to set-up IGP units (“Areca leaf plate unit” and “Sanitary pad unit”) | |
| Donation by well-wishers | 1 | The seed fund was used as a revolving fund | |
| Partner organization | 1 | Partner NGO-funded IGP | |
| Partnership | Partnership with one organization | 3 | NGO proving technical and designing support |
| Multiple partners | 1 | One center made limited liability partnership (LLP) (legal arrangement followed by business entities) for running IGP | |
| No partnership | 9 | ||
| Average input costs/month (₹) | <5000 | 7 | Data not available for three centers |
| 5000–15,000 | 2 | ||
| >15000 | 1 | ||
| Average sales/month (₹) | <1000 | 2 | Data not available for three centers |
| 1000–3000 | 3 | ||
| 3000–5000 | 2 | ||
| >5000 | 3 | ||
| Demand for products | Regular | 4 | Most centers were making both seasonal (Holi colors, rangoli kits) and regular products (like bakery products and files) |
| Seasonal | 2 | ||
| Mixed | 7 | ||
| Do all products get sold? | Yes | 6 | Most centers making regular products reported that their products get sold out |
| No |
7 | ||
| Who buys the product? | Students and staff | 6 | Most centers relied on individual buyers. Friends, family, relatives, and neighbors would buy from the sales outlets. The general public and college and school students would buy the products during exhibitions. Three centers were preparing food items for sale, which were bought by their own residents also. |
| Caregivers, friends, relatives, neighbors | 3 | ||
| Visitors and public | 12 | ||
| Institutions/companies/shops | 6 | ||
| Residents of center | 3 |
IGP: income generation program; NGO: non-governmental organization.