Table 2.
Descriptive statistics, correlation matrix and discriminant validity (N = 406).
| Variable | TELE | BT | IT | AT | PI | PDE | PDI | PC |
|---|---|---|---|---|---|---|---|---|
| TELE | 0.814 | |||||||
| BT | 0.647** | 0.799 | ||||||
| IT | 0.693** | 0.758** | 0.837 | |||||
| AT | 0.644** | 0.728** | 0.735** | 0.792 | ||||
| PI | 0.567** | 0.632** | 0.618** | 0.716** | 0.821 | |||
| PDE | 0.410** | 0.469** | 0.500** | 0.473** | 0.452** | 0.742 | ||
| PDI | 0.394** | 0.459** | 0.452** | 0.440** | 0.386** | 0.620** | 0.771 | |
| PC | 0.415** | 0.512** | 0.495** | 0.581** | 0.495** | 0.605** | 0.666** | 0.804 |
| CR | 0.887 | 0.842 | 0.903 | 0.870 | 0.861 | 0.826 | 0.815 | 0.846 |
| Mean | 4.532 | 4.622 | 4.634 | 4.825 | 4.895 | 4.621 | 4.712 | 5.013 |
| S.D. | 1.156 | 1.166 | 1.164 | 1.114 | 1.104 | 1.058 | 1.116 | 1.183 |
*indicates p < 0.05,
**
indicates p < 0.01; the diagonal is the arithmetic square root of the AVE value.
TELE, Telepresence; BT, Benevolence trust; IT, Integrity trust; AT, Ability trust; PDE, Product description; PDI, Product display; PC, Product content; PI, Purchasing intention; CR, Composite reliability; SD, Standard deviation.
The diagonal is the arithmetic square root of the AVE value (bold values).