Table 3.

Results for further discriminant validity test (N = 406).

Relationships			Restricted model		Default model		Model comparison
			CMIN	DF	CMIN	DF	CMIN	DF	P
BT	<->	IT	837.253	323	767.019	322	70.233	1	0.000
IT	<->	AT	838.731	323	767.019	322	71.712	1	0.000
IT	<->	PI	1,025.898	323	767.019	322	258.879	1	0.000
IT	<->	PDE	1,136.004	323	767.019	322	368.985	1	0.000
IT	<->	PDI	1,046.217	323	767.019	322	279.197	1	0.000
TELE	<->	IT	1,017.557	323	767.019	322	250.537	1	0.000
IT	<->	PC	1,096.470	323	767.019	322	329.451	1	0.000
BT	<->	PTA	841.565	323	767.019	322	74.546	1	0.000
BT	<->	PI	927.912	323	767.019	322	160.892	1	0.000
BT	<->	PDE	1,072.103	323	767.019	322	305.083	1	0.000
BT	<->	PDI	1,011.005	323	767.019	322	243.986	1	0.000
TELE	<->	BT	934.660	323	767.019	322	167.641	1	0.000
BT	<->	PC	1,018.629	323	767.019	322	251.610	1	0.000
AT	<->	PI	879.791	323	767.019	322	112.772	1	0.000
AT	<->	PDE	1,127.717	323	767.019	322	360.697	1	0.000
AT	<->	PDI	1,043.718	323	767.019	322	276.699	1	0.000
TELE	<->	AT	1,024.265	323	767.019	322	257.245	1	0.000
AT	<->	PC	993.093	323	767.019	322	226.074	1	0.000
PI	<->	PDE	1,132.995	323	767.019	322	365.976	1	0.000
PI	<->	PDI	1,075.220	323	767.019	322	308.201	1	0.000
TELE	<->	PI	1,057.966	323	767.019	322	290.947	1	0.000
PI	<->	PC	1,070.012	323	767.019	322	302.993	1	0.000
PDE	<->	PDI	898.733	323	767.019	322	131.714	1	0.000
TELE	<->	PDE	1,199.698	323	767.019	322	432.679	1	0.000
PDE	<->	PC	937.652	323	767.019	322	170.633	1	0.000
TELE	<->	PDI	1,071.113	323	767.019	322	304.093	1	0.000
PDI	<->	PC	851.073	323	767.019	322	84.054	1	0.000
TELE	<->	PC	1,142.862	323	767.019	322	375.843	1	0.000

TELE, Telepresence; BT, Benevolence trust; IT, Integrity trust; AT, Ability trust; PDE, Product description; PDI, Product display; PC, Product content; PI, Purchasing intention; CR, Composite reliability; SD, Standard deviation.