Table 5.

Discriminant validity

Construct	Social use	Informational use	Bonding social capital	Bridging social capital	Perceived strategic benefit	Perceived operational benefit	SNS attachment
Social use	0.828
Informational use	0.676	0.950
Bonding social capital	0.207	0.112	0.899
Bridging social capital	0.863	0.754	0.389	0.973
Perceived strategic benefit	0.376	0.591	0.160	0.476	0.963
Perceived operational benefit	0.382	0.501	0.293	0.497	0.762	0.908
SNS attachment	0.769	0.62	0.261	0.762	0.451	0.427	0.947

Note: Non-diagonal cells depict correlation, diagonal cells depict square-root of AVE