Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Purchasing decision based on the relation between the consumers’ perception vs. reality. If perception and reality are in sync, the consumer will be motivated to repurchase; if not, the consumer will notice the contradictions over time, leads to the gap between brand and the consumer
