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Different visual elements of a packaging design that influences consumer buying behaviour according to designers and marketers (Alervall and Saied 2013a, b)
| Visual Elements | Designers | Marketers | All the Respondents |
|---|---|---|---|
| Colour | 34.8% | 75% | 45.2% |
| Graphics | 21.7% | – | 16.1% |
| All/combinations | 17.4% | 12.5% | 16.1% |
| Shape | 13% | – | 9.7% |
| Size | 8.7% | – | 6.5% |
| Material | 4.4% | – | 3.2% |
| Other | – | 12.5% | 3.2% |
