Table 8.
Most influential articles by total citations
| Article title | Author | Journal title | Total citations | Year | |
|---|---|---|---|---|---|
| 1 | Serving the world's poor, profitably | C K Prahalad and A Hammond | Harvard Business Review | 2196 | 2002 |
| 2 | Reinventing strategies for emerging markets: beyond the transnational model | T London and S L Hart | Journal of International Business Studies | 1559 | 2004 |
| 3 | The great leap: Driving innovation from the base of the pyramid | S L Hart and C M Christensen | MIT Sloan Management Review | 883 | 2002 |
| 4 | The mirage of marketing to the bottom of the pyramid: How the private sector can help alleviate poverty | A Karnani | California Management Review | 836 | 2007 |
| 5 | Profitable business models and market creation in the context of deep poverty: A strategic view | C Seelos andJ Mair | Academy of Management Perspectives | 744 | 2007 |
| 6 | A Natural-Resource-Based View of the Firm: Fifteen Years After | S L Hart and G Dowell | Journal of Management | 703 | 2011 |
| 7 | Bottom of the pyramid as a source of breakthrough innovations | C K Prahalad | Journal of Product Innovation Management | 488 | 2012 |
| 8 | Strategic innovation at the base of the pyramid | J Anderson and C Markides | MIT Sloan Management Review | 451 | 2007 |
| 9 | Innovation and Growth: How Business Contributes to Society | D Ahlstrom | Academy of Management Perspectives | 384 | 2010 |
| 10 | Creating mutual value: Lessons learned from ventures serving base of the pyramid producers | T London, R Anupindi and S Sheth | Journal of Business Research | 331 | 2010 |