Table 9.
Most influential articles by total citations per year
| Article title | Author | Journal title | Citation per year | Year | |
|---|---|---|---|---|---|
| 1 | Serving the world's poor, profitably | C K Prahalad A Hammond | Harvard Business Review | 129.2 | 2002 |
| 2 | Reinventing strategies for emerging markets: beyond the transnational model | T London andS L Hart | Journal of International Business Studies | 103.9 | 2004 |
| 3 | A Natural-Resource-Based View of the Firm: Fifteen Years After | S L Hart and G Dowell | Journal of Management | 87.9 | 2011 |
| 4 | Bottom of the pyramid as a source of breakthrough innovations | C K Prahalad | Journal of Product Innovation Management | 69.7 | 2012 |
| 5 | The mirage of marketing to the bottom of the pyramid: How the private sector can help alleviate poverty | A Karnani | California Management Review | 69.7 | 2007 |
| 6 | Profitable business models and market creation in the context of deep poverty: A strategic view | C Seelos and J Mair | Academy of Management Perspectives | 62.0 | 2007 |
| 7 | Reviewing a Decade of Research on the "Base/Bottom of the Pyramid" (BOP) Concept | A Kolk, M Rivera-Santos & C Rufín | Business and Society | 58.2 | 2014 |
| 8 | The great leap: Driving innovation from the base of the pyramid | S L Hart and C M Christensen | MIT Sloan Management Review | 51.9 | 2002 |
| 9 | Impact at the 'Bottom of the Pyramid': The role of social capital in capability development and community empowerment | S Ansari, K Munir and T Gregg | Journal of Management Studies | 47.3 | 2012 |
| 10 | Innovation and Growth: How Business Contributes to Society | D Ahlstrom | Academy of Management Perspectives | 42.7 | 2010 |