Table 2.
Participant characteristics, n=2,160 parents of children ages 6 months to 5 years participating in an online randomized experiment evaluating the 2020 San Francisco sugary drink warning label
| Characteristic | N | % |
|---|---|---|
| Age | ||
| 18-24 years | 610 | 29% |
| 25-34 years | 922 | 44% |
| 35-44 years | 463 | 22% |
| 45-54 years | 70 | 3% |
| 55 years or older | 44 | 2% |
| Gender | ||
| Male | 599 | 28% |
| Female | 1,489 | 69% |
| Transgender, nonbinary, or another gender identity | 68 | 3% |
| Educational attainment | ||
| Less than high school | 123 | 6% |
| High school diploma or GED | 434 | 20% |
| Some college | 411 | 19% |
| College degree or more | 1,187 | 55% |
| Race/ethnicity | ||
| Non-Hispanic White | 199 | 9% |
| Non-Hispanic Black or African American | 736 | 34% |
| Hispanic or Latino(a) | 1,064 | 49% |
| Non-Hispanic other race or multiracial | 154 | 7% |
| Language selected for survey administration | ||
| English | 1,929 | 89% |
| Spanish | 231 | 11% |
| Household size | ||
| 1 | 198 | 9% |
| 2 | 434 | 20% |
| 3 | 570 | 26% |
| 4 or more | 958 | 44% |
| Annual household income | ||
| Less than $25,000 | 558 | 26% |
| $25,000-$49,999 | 525 | 24% |
| $50,000-$74,999 | 356 | 17% |
| $75,000-$99,999 | 283 | 13% |
| $100,000 or more | 434 | 20% |
| Participation in Supplemental Nutrition Assistance Program (SNAP) in past 12 months | 923 | 43% |
| Participation in Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in past 12 months | 826 | 38% |
Note. Characteristics are reported for the primary analytic sample and exclude n=4 participants with missing data on the primary outcome. Missing data on demographic characteristics ranged from 0.0% to 2.4%. Participant characteristics did not differ by message condition.