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. 2022 May 25;17(5):e0267697. doi: 10.1371/journal.pone.0267697

Table 2. User engagement by subscription status.

Subscribed Not Subscribed
Views 1,989,560 23,778,229
Average View Duration (minutes) 2.50 2.00
Average Percentage Viewed (%) 73.17 61.47
Likes per 1,000 Views 39.90 3.05
Dislikes per 1,000 Views 1.04 .43
Shares per 1,000 Views 6.33 2.09
In Playlists per 1,000 Views 18.51 3.44