TABLE 1.

Demographic characteristics of respondents.

	Content	Number of respondents	%
Gender	Male	225	47.0
	Female	254	53.0
Age	Under 25	77	16.1
	26–30	79	16.5
	31–35	144	30.1
	36–40	98	20.5
	Over 41	81	16.9
Marriage	Single	291	60.8
	Married	188	39.2
Education	High School Graduate	58	12.1
	Junior College Graduate	117	24.4
	University Graduate	220	45.9
	Graduate School	84	17.5
Job	Student	34	7.1
	Housewife	65	13.5
	White Collar	137	28.5
	Official	128	26.6
	Specialized work	73	15.2
	Others	42	8.7
Where to buy cosmetics	Online	114	23.8
	Department store	125	26.1
	Duty free shop	84	17.5
	Specialty store	118	24.6
	Others	38	7.9
Average monthly cosmetic usage amount	Less than 50,000 Won	65	13.6
	50,000–100,000 Won	125	26.1
	100,000–200,000 Won	154	32.2
	200,000–300,000 Won	104	21.7
	300,000 Won or more	31	6.5
Average monthly income	Less than 1 million won	27	5.6
	1–2 Million won	61	12.7
	2–3 Million won	105	21.9
	3–4 Million won	157	32.8
	4–5 Million won	91	19.0
	5 Million won or more	38	7.9
Total		479	100