Table 4. Indirect effects of customer predispositions on advocacy behaviours mediator being customer engagement behaviour (CEB).

Path	Path coefficients	t	p	Significance
Perceived cost -> CEB -> customer advocacy	0.019	1.020	0.308	Not significant
Moral identity -> CEB -> customer advocacy	0.002	0.115	0.908	Not significant
communal focus -> CEB -> customer advocacy	0.056	2.506	0.012	Significant
Self-concept -> CEB -> customer advocacy	0.111	4.115	0.000	Significant
Emotions -> CEB -> customer advocacy	0.033	1.815	0.070	Not significant
Perceived benefits -> CEB -> customer advocacy	0.052	2.230	0.026	Significant