RQ1: |
Does displaying product-specific Nutri-Score labels during the shopping process in an e-commerce environment lead to healthier immediate shopping behavior? |
RQ2: |
Does displaying product-specific Nutri-Score labels during the shopping process lead to healthier immediate shopping behavior among individuals with low food literacy? |
RQ3: |
Does displaying product-specific Nutri-Score labels during the shopping process have a particularly large impact on individuals who consciously perceived the label? |
RQ4: |
Does displaying product-specific Nutri-Score labels during the shopping process generate negative emotions and resistance towards their introduction? |