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. 2014 Nov 27;143(11):2355–2366. doi: 10.1017/S0950268814003045

Fig. 1.

Fig. 1.

Conceptual path diagram for the estimated model showing the drivers of farmers’ behavioural intentions towards Escherichia coli O157 on-farm control. The arrows indicate direction of influence of each latent variable on another; thick bold arrows represent direct influences on behavioural intentions; thin bold arrows represent indirect influences on behavioural intentions. WTP, Willingness to pay.