Table 3.
Product evaluation scale scores
| UB cigarette | BIDI.® Stick Arctic | BIDI.® Stick Classic | BIDI.® Stick Regal | BIDI.® Stick Solar | BIDI.® Stick Winter | BIDI.® Stick Zest | JUUL VT | |
|---|---|---|---|---|---|---|---|---|
| Relief | ||||||||
| Mean [SD] | 4.67 [1.13].a | 4.44 [1.19].a | 4.36 [1.13].a | 4.66 [1.25].a | 4.65 [1.17].a | 4.15 [1.10].a | 4.61 [1.29].a | 4.24 [1.18].a |
| Median | 4.70 | 4.60 | 4.60 | 4.80 | 4.80 | 4.00 | 4.60 | 4.20 |
| Min to max | 2.80–7.00 | 2.20–7.00 | 2.20–6.00 | 2.00–7.00 | 2.20–6.20 | 2.20–6.00 | 2.20–7.00 | 2.60–7.00 |
| Satisfaction | ||||||||
| Mean [SD] | 4.56 [1.47].a | 4.76 [1.45].a | 4.24 [1.44].a | 4.74 [1.21].a | 5.00 [1.37].a | 4.50 [1.77].a | 4.97 [1.22].a | 4.22 [1.37].a |
| Median | 4.13 | 5.50 | 4.50 | 4.50 | 5.00 | 5.25 | 5.00 | 4.00 |
| Min to max | 2.25–7.00 | 2.50–7.00 | 1.00–6.00 | 2.25–7.00 | 2.25–7.00 | 1.00–6.75 | 2.00–7.00 | 2.00–6.75 |
| Psychological Reward | ||||||||
| Mean [SD] | 4.54 [1.12].b | 4.06 [1.34].ab | 3.98 [1.48].ab | 4.06 [1.31].ab | 4.06 [1.03].ab | 3.53 [1.43].a | 4.05 [1.47].ab | 4.04 [1.27].ab |
| Median | 4.60 | 4.00 | 4.00 | 4.20 | 4.20 | 4.00 | 4.00 | 3.60 |
| Min to max | 2.80–7.00 | 1.80–6.00 | 1.00–7.00 | 2.00–7.00 | 2.20–5.40 | 1.00–5.40 | 1.00–7.00 | 2.00–6.80 |
| Aversion | ||||||||
| Mean [SD] | 2.24 [1.49].a | 2.10 [0.94].a | 2.13 [1.10].a | 2.49 [1.17].a | 1.96 [1.12].a | 2.03 [1.15].a | 2.49 [1.52].a | 2.12 [1.03].a |
| Median | 1.88 | 2.00 | 1.75 | 2.50 | 1.50 | 1.50 | 2.25 | 2.00 |
| Min to max | 1.00–7.00 | 1.00–4.00 | 1.00–4.50 | 1.00–5.00 | 1.00–4.00 | 1.00–4.00 | 1.00–5.00 | 1.00–4.00 |
| Was it Enough Nicotine Item | ||||||||
| Mean [SD] | 5.39 [1.29].d | 4.47 [1.62].abc | 4.76 [1.52].abcd | 5.12 [1.54].ad | 5.00 [1.27].abd | 4.65 [1.54].abcd | 4.88 [1.58].abd | 4.06 [1.85].c |
| Median | 5.00 | 4.00 | 5.00 | 5.00 | 5.00 | 5.00 | 5.00 | 4.00 |
| Min to max | 3.00–7.00 | 1.00–7.00 | 1.00–7.00 | 2.00–7.00 | 3.00–7.00 | 1.00–7.00 | 1.00–7.00 | 1.00–7.00 |
Pairwise comparisons were tested from the omnibus linear mixed model. Test products in the same row that do not share superscripts significantly differ (p < 0.05) based on a linear mixed model. Additionally, mean values in bold indicate significantly a significant difference compared to UB cigarettes. The enough nicotine individual item is a component of the “relief” subscale. All items were answered on seven-point response scales from 1 (“not at all”) to 7 (“extremely”)
UB usual brand; Min minimum; max maximum; VT Virginia Tobacco; and SD standard deviation
N = 17–18 in each case