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. 2022 Jun 6;32(3):1221–1238. doi: 10.1007/s12525-022-00549-9

Table 1.

Cronbach’s Alpha values for purchase intention and suspicion

Beer crate attachment Fan pack Megaphone
R1 R2 R3 R4 R5 R6 R7 R8 R9
Cronbach’s Alpha: Purchase Intention 0.855 0.875 0.845 0.909 0.890 0.915 0.846 0.709 0.679
Cronbach’s Alpha: Suspicion 0.730 0.757 0.725 0.880 0.801 0.834 0.787 0.677 0.738