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Results of regression analysis between participants’ suspicion and purchasing intention
| Suspicion: Beer crate attachment | Suspicion: Fan pack | Suspicion: Megaphone | |
|---|---|---|---|
| Purchase decision | −0.701*** (0.081) | ||
| Beer crate attachment | |||
| Purchase decision | −0.615*** (0.077) | ||
| Fan pack | |||
| Purchase decision | −0.536*** (0.073) | ||
| Megaphone |
Standard errors are in parentheses. ***, **, * indicate significance at the 1%, 5%, and 10% levels
