Table 8.

Review overview

Product	Review	Review Title	Review Text
Beer crate Attachment	Review 1	Great idea for any party.	The delivery even arrived two days earlier than predicted, high-quality wood, solid construction. I’ve use it as a side table apart from parties. The removable “tabletop” is unique and can be used as a tray.
	Review 2	Super cool piece!!!	Super cool item. Just as I had imagined it. Very good workmanship, fast shipping on the same day as the order. The beer crate attachment is very convenient to use. Even after half a year, there are no signs of wear. I am very satisfied. My guests were also thrilled with the tabletop attachment. Is a real eye-catcher. I can’t imagine living without one of those again.
	Review 3	Super Table!	It is easy to store and transport. The perfect solution for any party. Whether at home in front of the TV or in the garden. The idea with the insert in the middle is really great. This insert can be used as a tray. You get remove each bottle easily! A clear purchase recommendation.
Fan pack	Review 4	A definite purchase recommendation!!!	Very great products. Will order the set again as a gift. The cap fits perfectly. The cap fits perfectly. The Germany makeup holds up great. But it can also be washed off again easily. Shipping only took a day.
	Review 5	Fan Set Germany of the extra class!	Great fan pack. I am thrilled and recommend it without hesitation! We will have a lot of fun using it. And hopefully we’ll win:).
	Review 6	Let the World Cup begin.	Finally a fan pack with high quality contents. No cheap junk is offered here, but really high quality stuff. Both the cap and the lanyard, for example, can really be used not only during the World Cup. Let the World Cup begin because you are well equipped. I’m looking forward to a black-red-gold fan party!!!
Megaphone	Review 7	Simply brilliant and funny.	Perfectly suited for the World Cup. My grandchildren had a blast last week. And of course the adults, too. Would buy it again. The megaphone is really great for the price and is also a lot of fun.
	Review 8	Senseless but cool	I bought the megaphone for the Champions League final. I was the only one at the party who did not have a sore throat from screaming afterwards. A whole-hearted purchase recommendation without any regrets.
	Review 9	Really, what do you need such a megaphone for? Actually not at all! It is very easy to use	We drove Mallorca crazy with the megaphone during the World Cup. And it was really well suited for the evening. Great. Our neighbors also asked us to borrow it in the future.

The reviews in the vignette study were in German. The table provides the English translations. Appendix C was calculated based on the original German reviews.